Mission, Vision & Values
Everything we do starts with one belief: families belong together, especially when a child is sick. Our mission, vision, and values guide every decision we make, from the way we welcome guests through our doors to the partnerships we build across South Dakota.
Our Mission
To keep families close through places, programs, and partnerships that directly improve children’s well-being and support families during their most challenging times.
Our Vision
To make South Dakota a place where all families can be close to care and close to each other.
Our Core Values
- Focus on families first.
- Treat everyone with care and kindness.
- Empower each other to do what’s right.
- Serve with support, respect, and empathy.
- Work with purpose.
Our Key Priorities
- Focus on the critical needs of patient families.
- Create, find, and support programs through community and donor partnerships that proactively improve children’s health.
- Stay true to our global heritage and legacy of responsible stewardship.
- Grow our circle of impact in South Dakota and the surrounding area.